Speaking at Insider’s ‘Doing Business in South East Asia’ breakfast event, which took place in Manchester on 11 September 2011, commenting on the latest trade figures for exports to the US and India, UKTI Director Clive Drinkwater said: “I have set up two working parties to look at India and the US, and they are completely different challenges.
“Our approach in America, for example, seems to be saying there is only so far you can get with an agent or distributor. You really have to be looking at developing a presence.”
The adage of if you want it doing well do it yourself holds true here. You know your products and how to sell them, your agent or distributor will never know them as well or be as focused on maximising your opportunity as long as yours is only one of dozens of products to get out of the bag at a sales meeting.
So why not do it yourself? The advantages can be huge. More market share and customer experience under your direct control and you get to keep more of the profit inside your company. The actual business infrastructure to support your own sales and marketing efforts can be totally outsourced. Everything from Customer Service to full Fiscal representation, physical handling and distribution can be entrusted to an experienced local logistics partner, like Freedom. There will be some disadvantages, but these depend on your market penetration, barriers, financing of stock,
and careful consideration can be given to all the factors in advance of committing to plan.
Get in on the gold rush and speak to us now. Call Freephone 0800 012 4369 or 0161 660 9126